Are you a skeptical marketer who believes the measurement of online to offline conversions is an inexact science, the missing link in the marketing myth, the one little thing holding your marketing efforts back? The time for skepticism is over. Marketers can now substantiate their marketing spends by proving that these efforts are generating ‘ready-for-sales’ leads.
Say hello to Call Tracking – the easiest way to understand which online marketing efforts are driving phone calls. Some offline businesses receive over 60-75% of their leads over the phone, and their conversion rates …